"Monsieur Brasserie de la Senne" // Jean Goovaerts and the art of beer labels
You may never have heard of Jean Goovaerts, but if you have gotten drunk in Brussels in the last decade, then you will know his works. On beer bottles, pump clips, and posters, his artwork for Brasserie de la Senne is all over the city. Even sitting in Cafe Le Coq, nursing a Bruxellensis and waiting for him to arrive, his Brasserie de la Senne sunrise logo is plastered on my glass. His blocky, colourful, and idiosyncratic designs are central to Brasserie de la Senne’s identity, its rise to prominence, and the brewery’s success abroad.